The Product Life cycle
The conditions a product is sold under changes over time. The Product Life Cycle refers to the succession of stages a product goes through. The product lifecycle goes through many phases and involves many professional disciplines and requires many skills, tools and processes. Product life cycle (PLC) is to do with the life of a product in the market with respect to business/commercial costs and sales measures;
The stages


A Typical Product Life Cycle
Products tend to go through four stages viz. introductory, growth, maturity, and decline.
Market Identification
It is claimed that every product has a life cycle. It is launched, it grows, at some point, may die. But the termination may not always indicate the end of the cycle; it can be the end of a micro-entrant within the grander scope of a macro-environment. The auto industry, fast-food industry, petro-chemical industry, are just a few that demonstrate a macro-environment that overall has not......

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Title: Marketing
Approximate Word Count: 1381
Approximate Pages: 6 (250 words per double-spaced page)

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