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Effective Communication Case Study Analysis
Case 9-1 Pepsi Syringe
University of Phoenix
Public Relations / MKT 438
Charles Bocage, Dean of Education,
Apagy Technology Group, MBA, MSIS, TQM

January 22, 2007


Effective Communication Case Study Analysis
Case 9-1 There's a Syringe in My Pepsi Can

Public, private, and non-profit organizations have experienced unprecedented change. The function of public relations has gained recognition for providing appropriate counsel to organizations that need to respond to this period of accelerating change.
The perception that a "public relations person" is oriented to the self-promotion of an organization has shifted. Today's public relations professionals are required to work in an environment that is sensitive to both the needs of their own organizations and those of the various publics it serves. The effectiveness of communication among an organization and its public is crucial to the wellbeing of the company. To...

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Title: Effective Communication Case Study Analysis: Case 9-1 Pepsi Syringe
Approximate word count: 898
Approximate pages: 4 (250 words per double-spaced page)

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1. Effective Communication Case Study Analysis: Case 9-1 Pepsi ...
   

   ... Effective Communication Case Study Analysis Case 9-1 Pepsi Syringe University of
   Phoenix Public Relations / MKT 438 Charles Bocage, Dean of Education, Apagy ...