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Marketing Plan Phase III
Introduction
Wal-Mart's third phase of its marketing plan to market and sell furniture in the new Wal-Mart furniture stores will describe the attributes of its product and services in greater detail than in the first two phases presented by Team B. Furthermore, the third phase will describe the pace at which Wal-Mart's newly proposed product line will move through the product life cycle as well as the factors that will likely impact its movement. Team B will be laying out the product life cycle and the impact it has on the marketing of the product. This paper will identify the positioning and differentiation strategies for Wal-Mart furniture stores. Additionally, the paper will identify the appropriate pricing that Wal-Mart would need to undertake in order to make this endeavor work. Wal-Mart is a giant in this country and others as well, and in order to maintain its status as the "rollback king" in its current stores and any new stores as well as......
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Title: Marketing Plan - Phase Iii
Approximate Word Count: 1735
Approximate Pages: 7 (250 words per double-spaced page)
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