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Running head: Ethical Considerations in CRM
Ethical Considerations in Customer Relationship Management
Sandra L. Felty
University of Phoenix
The Impact of E-Health ITH/510
Abstract
Due to issues such as managed care contracting, and the financial impact of indigent care, healthcare providers find themselves in competition for patients with adequate health insurance, or the ability to pay cash for services provided to try to maintain fiscal solvency. E-health applications serve not only to advertise the services of a facility, but also to help the health care provider identify potential patients for the services they offer. In this paper I will explore the ethical considerations of Consumer Relationship Management (CRM) applications and services, which are increasingly being utilized to help target potential consumers for health care providers.
When inquiring about a health condition on the internet, do internet users give up their expectations for privacy regarding......
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Title: Crm And Ethics
Approximate Word Count: 1419
Approximate Pages: 6 (250 words per double-spaced page)
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