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Pestel Factors
As well as monitoring factors within the organization it is important for Asda to examine activities out with the organisation which may have a direct impact on them. Factors such as political, economical, social, technological, environmental and legal are all important. An important factor to be considered is the political aspects of the government. Asda's competitiors are facing tesco are facing implications with regards to expansion. It is mentioned "Indeed, such is the company's dominance of the Uk supermarket sector that there have been some calls for government to step in and limit their continued expansion" (Coombe, 2006). This is a set back for organisations that have a strategy of growth. In response to this it will be of importance to take a creative streak and try and lobby the government. Trying to bring about a change in law may allow Asda to continue and build on their growth strategy. Research has shown "the supermarket offered hundreds of thousands......
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Title: Tesco Strategy Report
Approximate Word Count: 1646
Approximate Pages: 7 (250 words per double-spaced page)
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