Colorado Technical University
Case Analysis #3
Business Ethics
Robert Baretich
August 24, 2007

Many of the case analysis in this book contain companies who have been under scrutiny for its ethical behaviors. There are some that provide great examples of how an ethical business should run. Through excellent use of social responsibility, employee compensation, and a good product, the New Belgium Brewing Company stands out as an excellent example.
The New Belgium Brewing Company was founded in 1991 by Jeff Lebesch and his wife, Kim Jordan. The idea started from a trip to Belgium, a country that is known for its remarkable beer and its centuries old traditions of making it as well. The trip culminated by the making of the first batch of Fat Tire beer in the couple's basement. The name was chosen in honor of the bicycle trip Jeff had made to Belgium. Within years the homebrew was gaining a devoted customer base and enabled them to move out of the basement into a facility......

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Title: Ethical Business View Of New Belgium Brewing
Approximate Word Count: 873
Approximate Pages: 4 (250 words per double-spaced page)

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