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Advertising Appeals
http://jteacher.com
How those high-priced ad agencies mess with your mind.
Advertising cannot create a need for a product or service, because as humans we have the basic needs of food, clothing and
shelter. There are some other things that make life a whole lot nicer, though, and advertising can create a desire for certain products
and services through the appeals they use to persuade you to part with your money.
Transfer or Masculine/Feminine Appeal. The key to the ad is atmosphere. It creates an impression of a "perfect person". You
see the "perfection" in the ad, and the message you get is that you will "transfer" the qualities to yourself. Examples: Nike--makes
you more athletic; Cover Girl--makes you more beautiful.
Desire for Possessions. The ad makes people want to buy or choose a particular product over another. Brand recognition/
preference, as in Rolex over Timex, Levis over Roebucks.
Luxury and Elegance/Snob Appeal. Creates a feeling......
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Title: Advertising Appeals
Approximate Word Count: 434
Approximate Pages: 2 (250 words per double-spaced page)
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