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Every year the Super Bowl is an event watched for the commercials as for the game itself. With a price tag of $2.6 million for a 30 second commercial, it is the most expensive 30 seconds spent on television each and every year. This year Chevy, along with plenty of other brands, such as Doritos and even the National Football League, are diving into a new craze, amateur ads. Chevy put out a call to college students from coast to coast to design a spot to target the younger audience to help sale their new line of low price, SUV/Car, called Crossovers. The Crossover line features four new models, the Chevy HHR, Chevy Cobalt, Chevy Equinox and Chevy Aveo. The students were ask to be smart, simple and come with a breakthrough idea in order to stand out and have the opportunity to win this competition. Being that so many people would be watching the Super Bowl, Chevy wanted to take a risk with a new breakthrough advertisement. "Chevy...

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Title: Super Bowl Commercials
Approximate word count: 844
Approximate pages: 4 (250 words per double-spaced page)

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1. Super Bowl Commercials
   

   Super Bowl Commercials. Super Bowl advertising: What really works? ... To millions of
   people, half the fun of watching the Super Bowl is the commercials. ...

2. Super Bowl Commercials
   

   Super Bowl Commercials. _____ Every year the Super Bowl is an event
   watched for the commercials as for the game itself. ...

3. Marketing-Advertisign Super Bowl Ads
   

   ... On an overall basis, 44 percent of the Super Bowl commercials reached and affected
   more people than the average prime-time network commercial, after allowing ...

4. Controversial Advertising: Super Bowl
   

   ... be embedded in your brain for years to come" (¶ 4). There are just as many viewers
   who watch the Super Bowl for the commercials as there are for the game. ...

5. Advertising And The Super Bowl
   

   ... "People are interested in Super Bowl commercials and watch them closely, which
   allows the media to give them a lot of attention (Goldberg 15). ...