End term Assignment

Online media V.S. Mass media

Class: CS225
Divij Sharma
20065040k

Acknowledgement

I would like to thank prof. Ravi Sharma for his help on this paper.

Brief Overview
This paper is an attempt to see and gauge the effect of new media onslaught on the old media, why is old media feeling the pinch and what are the reasons why it will lose its ground as far as the revenue stream is concerned. Unless the old media changes it self and improves it content there is little chance for it to survive this battle and will soon find it self in a twilight zone. Where, its existence will be inconsequential.
The two economic drivers that are existent in the new media's DNA are 1. Long tail 2. Narrow casting. These two reasons are and will be responsible for the demise of the old media (in particular print media)

Online media V.S. Mass media

Introduction

As we move away from the new millennium, the news media are proliferating. Large media companies.......

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Title: E Retailing
Approximate Word Count: 4565
Approximate Pages: 19 (250 words per double-spaced page)

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