Kmart went through an exhaustive downfall and recovery process only to find that they must do it again within two to five years. Even after recovery, they often have unclear sense of something not being quite right. They're still losing market share and not making customer connections. When they find that profits and sales are dropping, they have no choice but to go back to planning and formulation of strategy.

One of the reasons that the group discovers why Kmart is having a hard time in striving for a comeback, as a leading discount retail store is that the people in the company has lost confidence on themselves. The employees don't believe and the management doesn't know what to believe and in effect turns the company down. Identifying the problem is one thing, but how to fix it?

The changing of CEO's for how many times makes the group realize that the company was not able to adjust to the changing market conditions of the industry. In relation to, Kmart lost its......

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Title: Kmart: Striving For A Comeback
Approximate Word Count: 355
Approximate Pages: 2 (250 words per double-spaced page)

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