by William Zinsser
Clutter is the disease of American writing. We are a society strangling in
unnecessary words, circular constructions, pompous frills and meaningless
jargon.
Who can understand the viscous language of everyday American commerce and
enterprise: the business letter, the interoffice memo, the corporation report,
the notice from the t bank explaining its latest "simplified" statement? What
member of an insurance or medical l plan can decipher the brochure that tells
him what his costs and benefits are? What father or i mother can put together a
child's toy-on Christmas Eve or any other eve-from the instructions on the box?
Our national tendency is to inflate and thereby sound important. The airline
pilot who wakes us to announce that he is presently anticipating experiencing
considerable weather wouldn't dream of saying that there's a storm ahead and it
may get bumpy. The sentence is too simple-there must be something wrong with it.
But the......

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Title: Simplicity
Approximate Word Count: 547
Approximate Pages: 3 (250 words per double-spaced page)

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