In January of 2007, John Antioco, 57, then Chairman and Chief Executive Officer of Blockbuster, was interviewed by the New York Times about Blockbuster's plans to roll out its own digital distribution service, and about their new Total Access program, which gave customers the option of returning DVDs through the mail or exchanging them at a store. "[We'll launch digital downloading] this year. While we don't see digital downloading as becoming a big business in the next year or two, our mission is to provide customers with completely convenient access to movies. We launched Total Access on November 1, and in the last two months of the year we added 700,000 subscribers. [Seventy to seventy-five percent of customers are staying on and paying for the service after a two-week trial.] That's a much higher conversion rate than any of our previous programs. The program takes the best of Blockbuster Online, which is a very large selection of movies—65,000 titles—and convenience,......

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Title: Huh?
Approximate Word Count: 1264
Approximate Pages: 6 (250 words per double-spaced page)

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