Aqualisa Quartz: Simply a Better Shower

"Innovation is the process of turning ideas and know-ledge into products and services which create customer demand in the marketplace." London Innovation 2003

The term positioning refers to placing a brand in that part of the market where it will receive a favorable reception compared to competing products. As a matter of strategy, therefore, a product should be matched with that segment of the market in which it is most likely to succeed. The product should be positioned so that it stands apart from competing brands. Positioning tells what the product stands for, what it is, and how customers should evaluate it. Positioning is achieved by using marketing mix variables, especially design and communication. Differentiation can be achieved on the basis of tangible differences (e.g., product features).

Background
Launched in 2001, the Quartz has challenged most people's common perception of showers and showering. Aqualisa took......

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Title: Aqualisa Quartz: Simply A Better Shower
Approximate Word Count: 1425
Approximate Pages: 6 (250 words per double-spaced page)

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