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Problem:
The major problem is that DENSO is primary depending on only one company, the car producer Toyota. Thus leads to a lot of other problems. Especially that DENSO does mostly business in only two regions and work just in one industry.
DENSO is an international supplier that serves four major markets, Japan (55%), North & South USA (20,8%), Europe (13,1) and Australia & Asia (10,3). How the percentages show it makes more then 75% of its revenue in Japan and the USA. Therefore another problem is that DENSO relies those two markets too much and rules out other possibilities in Europe and in Asia.
Furthermore DENSO has a huge potential not only to do business as an auto part supplier also outside the car industry. DENSO is very good in its production (e.g. air conditioner) and can so also operate in other business industries.

Alternatives:
The first alternative is that DENSO tries to become a really international company in the future. This means DENSO expand in the...

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Title: Case Study Denso
Approximate word count: 677
Approximate pages: 3 (250 words per double-spaced page)

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