Running head: SOUTHWEST AIRLINES
Southwest Airlines
William F. White
Grand Canyon University

Introduction

Southwest Airlines took their first flight in June 18, 1971. The company got underway more then four years earlier but had a number of tough lawsuits against them before they were able to get their first plane up in the air. Southwest Airlines began serving the Texas cities of Dallas, Houston and San Antonio. And then in 1979, Southwest Airlines finally made their first voyage outside of Texas to New Orleans, Louisiana.
In an industry that saw an entire industry literally destroyed by the events of 9/11, airlines were filing bankruptcies, most notably United Airlines. Southwest, on the other hand, has constantly made a profit for 30 years and added value to their business. So much so that Serafimov (2004) states that 200 shares of Southwest stock purchased at just over twenty-two dollars per share back in 1985 is now worth just over $24,000. This translates to......

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Title: Southwest Airlines
Approximate Word Count: 990
Approximate Pages: 4 (250 words per double-spaced page)

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