"Although the view of strategy as the product of a rational planning process driven by top management has some basis in reality, it is not the whole story" (Hill, Jones and Galvin, 2004, 6). The purpose of this essay is to verify the truth of the above statement with reference to the theories that argue for or against it by academics as well as the truth behind it in current real world corporate strategic management practices. The argument indicates that, although rational planning does indeed bear realistic importance, it is by far and away detrimental to companies who would solely focus on long-term planning by top management that would leave them inflexible to capitalize or survive on unknown factors. This will be done by first quickly looking at the rational planning process and the failures of poor planning in order to point out the irrationality of applying rational thought to certain aspects. This will then be followed by a look at the concept of emergent strategies and the......

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Title: Strategic Management, Rational Planning
Approximate Word Count: 2061
Approximate Pages: 9 (250 words per double-spaced page)

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