Running Head: Lawrence Sports Generic Benchmarking

Lawrence Sports Benchmarking
Resource Optimization Benchmarking
Beena Amarnath
Gloria Felder
Jason Gonzales
Robin L. Smith
Cari Querry
Luis Tavares Valdez
University of Phoenix
Mr. Michael Taousakis
October 1, 2007

Lawrence Sports Generic Benchmarking
Resource Optimization Benchmarking
This paper will focus on Lawrence Sports, "a $20 million revenue company that manufactures and distributes equipment and protective gear for baseball, football, basketball, and volleyball"; furthermore, it will look at examples of how other businesses, particularly: AT&T, IBM, Wal-Mart, Home Depot, FedEx, Costco, HP, Ford Motor Company, GE, Cisco, JP Morgan Chase, and Iridium have made good use of resource optimization techniques to expand beyond their normal way of doing things. Lawrence Sports can look to these companies that have selected working capital strategies to prepare for long-term opportunities, made good use of cash......

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Title: Lawrence Sports Benchmarking
Approximate Word Count: 6647
Approximate Pages: 27 (250 words per double-spaced page)

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