Assignment 1
Hospitality and Tourism organizations do not operate in a vacuum and as such,
must continually assess the factors which impact upon the business operations from the internal and external environment. Identify and explain the various Micro and Macro Environmental influences which exist, with examples relevant to the Hospitality and Industry and suggest what tools a Hospitality and Tourism organization might use to assess its marketing environment.

La Mon Hotel & Country Club has been chosen as the study base. In order to create the foundation on which to build SMART objectives and create effective recommendations for strategical planning, following analysis have been developed:

-PEST
-SWOT
-PORTER`S FIVE POWERS
-PORTER`S GENERIC
-BOSTON BOX

PEST Analysis

political factors:

-The incremental rise in interest rates by approximately 1% , might
have an effect on consumer buying power and also disposable
income levels within the medium and long term.......

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Title: Marketing Hotel La Mon
Approximate Word Count: 1484
Approximate Pages: 6 (250 words per double-spaced page)

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