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General Motor (GM)
General motor was founded in 1908, by William "Billy" Durant. Before the automobile boom, Durant became the leading manufacture of horse drown vehicles. In the 1920s, invention such as telephone, radio and light bulb changed the life and household of many individual. It also created an era of possibilities. Thoughts of an automobile have imaginations racing that expanded the horizon for people to dream. As the demand for automobile increased, GM becomes a trendsetter in the production, design and marketing innovation. GM paved the way for others to follow.
By diversifying the selection, GM strategy was to build "a car for every purse and purpose". Through innovation, GM has set a trend that goes beyond transportation to make a statement of his or her own aspirations. The invention of the Cadillac in 1912 by Charles Kettering, introduces the electric self-starter to the world. But it wasn't until 1927, when the Cadillac LaSalle design by Harley Earl began to...

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Title: General Motors
Approximate word count: 889
Approximate pages: 4 (250 words per double-spaced page)

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