1. a. In April 2003, Toyota announced its plan to become a largest automobile manufacturer in the world. Part of this plan is the commitment that by 2012, all the vehicles produced in the U.S will have a hybrid - electric engine available. In 2004, Toyota Prius was introduced to market and became the first ever mass produced hybrids vehicle in the world.

Target market for the Toyota Prius is the private owners who have one of these characteristics
i. They are early adopters or technology pioneers. The hybrid electric is a very new technology and according to some analysis, it is a disruptive technology. As a disruptive technology, the Prius possesses the superior value in compared with the traditional technology such as the fuel efficiency and environmentally friendly technology. Though at the early stage of development, disruptive technology does not perform as good as the mainstream technology, it is predicted to outperform the current technology to become the dominant of the......

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Title: Marketing
Approximate Word Count: 1416
Approximate Pages: 6 (250 words per double-spaced page)

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