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Benchmarking HR Case Studies – Effective Communication
The Power of Integration: The New York Times Company (1)
To be successful in today's business environment, companies need to integrate their communications efforts. The New York Times Company was founded in 1851 by Henry Jarvis Raymond and George Jones, as a daily newspaper. The New York Times is one of the international media companies which its purpose is to "enhance society by creating, collecting and distributing high-quality news, information and entertainment." (2)
The executive team conformed by Janet Robinson, president and CEO, Len Forman, executive vice president and CFO, Catherine Mathis, vice president of corporate communication, see communication as a priority and all communication channels internally or externally must be linked through integration in order to get people to work together towards the final objective.
Prior to 1990 when the company began to integrate its communications and since the...

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Title: Benchmarking Case Study-The Power Of Integration (Synopsis)
Approximate word count: 1198
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1. Benchmarking Case Study-The Power Of Integration (Synopsis)
   

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   HR Case Studies ? Effective Communication The Power of ...