There are many different definitions of PR. There are PR firms that can influence the publics opinions on behalf of companies and organizations. In an effort to compare and contrast different definitions and evaluate why there are so many definitions this paper will look specifically at four varying definitions. Public Relations is a management function which tabulates public attitudes, defines the policies, procedures and interest of an organization followed by executing a program of action to earn public understanding and acceptance."(2007, Public Relation News) The main components of each definition are similar: influencing the publics attitudes and perception of a certain organization. It is a methodology used to influence opinions and create a good image. All four definitions are basically the same just worded differently. There are many different definitions of PR, most suggest that the term public relations was primarily used to suggest image building, reputation......

Join Now to view the rest of this term paper!
Members: Login to view this research paper.

Title: Defining Public Relations
Approximate Word Count: 945
Approximate Pages: 4 (250 words per double-spaced page)

With the Term Papers Lab Membership Pass, you get instant access to every essay on this site, including this essay on Defining Public Relations, for as long as you remain a member.

Other essays sites charge almost $100 for a single term paper. At Term Papers Lab, you can get instant access to over 100,000 research papers for as little as $29.95!