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History of the 787 Dreamliner
* Started assembly in 2006.
* Designed due to declining air travel after the attacks on September 11, 2001.
* Increase fuel costs
The 787's Features
The 787's Features
The 787's Production Process
Boeings new streamlined production process.
The Macroenvironment
* Global population growth in developing countries.
* Increase in average life expectancy in western civilization.
* Increase of disposable income in developing countries.
The Macroenvironment
* World Trade Organization (WTO) litigation between U.S. and Europe
* Response to customer wants and needs
* Energy and material conservation
* Increasing world wide demand for commercial airlines.
The Macroenvironment
20 Year Market Potential
The Macroenvironment
*......
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Title: Marketing Audit For Boeing
Approximate Word Count: 1047
Approximate Pages: 5 (250 words per double-spaced page)
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