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Case Study:

Élan and the Competition Ski Boat Industry

Robert Visser, 5002930146

Punnapa K. Pusayanonda, 4702641038

Patumporn Srikrisanapol, 4702640642

Thammasat University
Case Study, Strategic Management
Fall 07
Group 5
Prof. James P. Fitzpatrick
Deadline: 19. September 2007


1. Company Overview 3
2. SWOT Analysis 4
2.1 Strength 4
2.2 Weakness 4
2.3 Threat 5
2.4 Opportunity 6
3. Situation Analysis 8
3.1 Financial Analysis 8
3.2 Marketing Analysis 9
3.3 Management Critique 11
3.4 Distinctive Competencies 12
3.5 Sustainable Competitive Advantage 12
4. Problems 13
5. Problem Statement 17
5.1 Rationale 17
6. Alternatives 18
7. Recommendations 21
7.1 First Recommendation 22
7.2 Second Recommendation 22

1. Company Overview
Jay Blossman, a politician, bought the American Skier, a competition ski boat company which has a reputation for high quality, exceptional product performance and cutting-edge innovation. It was owned by the...

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Title: Elan And The Competition Boat Industry
Approximate word count: 6211
Approximate pages: 25 (250 words per double-spaced page)

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1. Elan And The Competition Boat Industry
   

   Elan and the competition boat industry. Case Study: Élan and the Competition
   Ski Boat Industry Robert Visser, 5002930146 Punnapa ...