APS eGreen Solution

Concept Introduction
How many times have you walked by a penny on the ground, not bothering to pick it up? One cent on the sidewalk doesn¡¦t seem worth much, but the one-cent premium per kilowatt-hour for green energy somehow seems like too high of a cost for little gain. This is a continuing issue with the green energy movement: how do you get consumers to pay a premium for green energy? APS is facing this problem, and our solution is eGreen, a campaign to tie APS to green energy and motivate customers to ¡§go green.¡¨

Using green energy sources stops millions of tons of CO2 emissions from entering the atmosphere each year. Basing on existing APS Green Choice renewable energy plan, eGreen creates an online community that promotes green energy to individual consumers, business, and communities as a whole. The main message eGreen delivers is ¡§Green energy for you, for the community, and for our future.¡¨ By tracking individual green energy usage,......

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Title: Green Energy
Approximate Word Count: 1199
Approximate Pages: 5 (250 words per double-spaced page)

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