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1. Describe the competitive environment of the video rental industry.

Convenient and immediate service, lower prices and an informative network are what customers of video rental industry are looking for.

In order to achieve shorter delivery time, companies in video rental industry tend to build strong logistics networking and use information technology to facilitate the operation. The number of distribution centers and the smoothness of operation could be the most fundamental indicator for the scale of service territory a company can cover. Building alliances with complement providers and suppliers, such as DVD player manufacturers or DVD publishers, could also be a smart choice to broaden the market share. Thus, companies which now work well with large channels of real stores or virtual portals could be potential competitors to companies of video rental industry.

In addition, customers are sensitive to the value the companies offer. If there is no further service......



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Title: Netflix Case
Approximate Word Count: 397
Approximate Pages: 2 (250 words per double-spaced page)

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