TABLE OF CONTENTS
TABLE OF CONTENTS 2
1. An Introduction to the Brand 3
PepsiCo. Background 3
The change of logo throughout time 3
Aquafina, the sub-branch 4
2. Marketing Issues 4
3. DENTPCS Analysis 5
4. Case Questions 7
5. Conclusion & Recommendations 12
1. An Introduction to the Brand

PepsiCo. Background

PepsiCo brands are available in nearly 200 countries and territories. Many of PepsiCo's brand names are over 100-years-old, but the corporation is relatively young. PepsiCo was founded in 1965 through the merger of Pepsi-Cola and Frito-Lay. Tropicana was acquired in 1998 and PepsiCo merged with The Quaker Oats Company, including Gatorade, in 2001.

PepsiCo (symbol: PEP) shares are traded principally on the New York Stock Exchange in the United States. The company is also listed on the Amsterdam, Chicago, Swiss and Tokyo stock exchanges. PepsiCo has consistently paid cash dividends since the corporation was founded.

PepsiCo World Headquarters is located in......

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Title: Pepsico & Aquafina
Approximate Word Count: 3031
Approximate Pages: 13 (250 words per double-spaced page)

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