An approach to marketing in special and academic libraries of
Sri Lanka: a survey with emphasis on services provided to the
clientele.
By Jagath Jinadas Garusing Arachchige,
Asst. Librarian, University of Ruhuna, Sri
Lanaka
Abstract
The concept of marketing covers not only the buying and selling for financial gain, but also the
achievement of organizational objectives successfully. Thus the term 'marketing' has a wider and deeper
sense, which proliferates the organization's successive achievements. Modern marketing is applied not only
to the profit making organizations, but also to the non-profit sector and social service organizations like
libraries. Marketing in the library service sector intends the performances of planning, organizing,
dissemination and controlling of information services on a proactive and user oriented way that ensures
the user satisfaction while achieving the objectives of the parent organization. Information services system
of Sri Lanka......

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Title: An Approach To Marketing In Special And Academic Libraries
Approximate Word Count: 6814
Approximate Pages: 28 (250 words per double-spaced page)

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