Internet, Internationalisation and Customer Value Creation - The Case of Medical Information On the Internet

Introduction
During the late 1990s, when the Internet became widely used and accessible, it was something like a Klondike period for web-based business. There was an entrepreneurial spirit to question much of the established business and industry logic made possible by the technology and a rich supply of venture capital. Many new business ventures were launched aimed at selling and supporting software, hardware, infrastructure and service providing for the operation and utilisation of the Internet itself. New companies, initially and later also the established and traditional companies, were experimenting with the electronic business, as attempts to use the Internet as a channel for distribution of products, as a new channel for market communication and reaching out to new markets. Since the digital economy was about to develop there was an idea that there was only room......

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Title: Internet, Internationalisation And Customer Value Creation - The Case Of Medical Information On The Internet
Approximate Word Count: 8465
Approximate Pages: 34 (250 words per double-spaced page)

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