Ben & Jerry's was experiencing a steady growth within their sales figures from 1990 to 1993. However, In March 1994, Cost of Sales increased approximately $9.6 million or 9.5% over the same period in 1993, and the overall gross profit as a percentage of net sales decreased from 28.6% in 1993 to 26.2% in 1994. This loss might have been a result of several reasons, such as high administration and selling costs, a negative impact of inventory management, and start up costs associated with certain flavours of the new "Smooth, No Chunks" ice cream line.

Ben & Jerry's selling, general and administrative expenses increased approximately 28% to $36.3 million in 1994 from $28.3 million in 1993 and increased as a percentage of net sales to 24.4% in 1994 from 20.2% in 1993. This increase might reflect the increase in marketing and selling expenses and the increase in the company's administrative infrastructure.

Ben & Jerry's loss was not solely due to their employee......

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Title: Casaavila
Approximate Word Count: 2593
Approximate Pages: 11 (250 words per double-spaced page)

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1. Casaavila
   

   CasaAVila. Ben & Jerry's was experiencing a steady growth within their sales
   figures from 1990 to 1993. However, In March 1994, Cost ... ...