ABSTRACT

Corporate Social Responsibility, a theory that has evolved since the 1990s, seeks to see businesses be responsible for their actions socially and environmentally. There is an increasing trend by businesses to adopt Corporate Social Responsibility Practices. This paper attempts to define the reasons why this is so, and what strategic issues are faced by companies who adopt these practices. The issue of Corporate Social Responsibility will then be highlighted in a case study of De Beers, the world's leading diamond producer.

CORPORATE SOCIAL RESPONSIBILITY – AN INTRODUCTION

Research into the topic of Corporate Social Responsibility (CSR), has shown that there is no single universally accepted definition. CSR has many areas including employee rights, consumer rights, the environment, codes of conduct, ethics, community engagement, and corporate philanthropy. The World Business Council on Sustainable Development (WBCSD) states that CSR is "the commitment of......

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Title: Corporate Social Responsibility - The Case Of De Beers
Approximate Word Count: 3227
Approximate Pages: 13 (250 words per double-spaced page)

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