Question 1

What is the most likely core business of STA Travel? Based on the degree of tangible actions and nature of recipient of the service classification scheme, to which category would you place STA Travel¡¯s core business? Discuss the marketing and managerial challenges for services found under this category of the abovementioned service classification scheme.

The most likely core business of STA travel is tourism. Due to different levels of customer involvement service processes had categorised into four parts which are tangible action to people¡¯s bodies (people processing), tangible actions to goods and other physical possessions (possession processing), intangible actions directed at people¡¯s minds (mental-stimulus processing) and intangible actions directed at intangible assets (information processing).
People processing is which customers need to be physically appear during the whole service delivery in order to gain the benefits of the services. It......

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Title: Ms
Approximate Word Count: 2624
Approximate Pages: 11 (250 words per double-spaced page)

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