Nowadays, many of American entrepreneurs step into international markets. Opening the branch or subsidiary overseas has brought about the need for in-depth understanding of culture differentiation, the law and commercial customs. It is very important to understand the local cultures, languages, business practices and regulations.
Steve Kafka, an American of Czech origin and a franchisor for Chicago Style Pizza, is considering growing his franchise into the Czech Republic. He had to overcome a great deal of difficulties when he became a franchisor. Steve anticipates he will face some of the difficulties again at the new location in Prague, Czech Republic. The analysis will focus on the general attitude, diet, and eating practice for both cultures.
The purpose of this paper is to identify and analyze the cross cultural challenges of doing business overseas; evaluate the differences and determine the opportunities, the special attention is being placed on the Czech Republic.

The......

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Title: Cultural Challenge
Approximate Word Count: 1043
Approximate Pages: 5 (250 words per double-spaced page)

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