Even before last week's announcement from Sony (SNE), it seemed nearly certain that company's dominance in the PlayStation 2 generation of video game consoles would give way to a much more level playing field for the PS3 generation. This time around, Sony faces much stiffer competition from both Microsoft (MSFT) and Nintendo (NTDOY).

While the Nintendo name is most closely associated with a video game platform (the NES), the company's real focus has always been the games rather than the platform. Herein lies the true distinction between Nintendo and its two larger rivals. Nintendo seeks to make good games. Microsoft and Sony seek to control a distribution channel.

Nintendo is the only company among the three console makers that began life as an entertainment company – and it shows. Microsoft is known for software; Sony is known for hardware; and Nintendo is known for games.

American gamers are well acquainted with the Nintendo brand; but, American investors generally......

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Title: Nintendo
Approximate Word Count: 927
Approximate Pages: 4 (250 words per double-spaced page)

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