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PFIZER ANALYSIS

INTRODUCTION
Pfizer is the largest American pharmaceutical company and one of the largest pharmaceutical companies in the world. It competes with Merck and Glaxo, and markets such well-known medications as Celebrex and Viagra. However, the pharmaceutical industry as a whole has undergone changes in recent years with significant consolidation taking place and with increased scrutiny regarding the ways in which drugs are developed, tested and marketed. In addition, recent controversies have erupted regarding Merck's drug Vioxx, and Pfizer has been the target of unwanted publicity regarding its painkiller Celebrex. This research considers the strategic position of Pfizer, including its strengths and weaknesses as well as the opportunities and threats that it faces, its strategic priorities and the acquisition strategy that it might follow.
SWOT ANALYSIS
Pfizer's primary strength is its size and expertise in the industry. Its reputation has suffered somewhat...

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Title: PFIZER ANALYSIS
Approximate word count: 1399
Approximate pages: 6 (250 words per double-spaced page)

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