Title:
How does CRM Optimize Sales and Marketing Effectiveness in Travel and Tourism Industry?

The profitability in travel and tourism market is focused on capacity in peak and off-peak seasons, fixed costs and variable costs, and the pricing of a product; therefore, capacity utilization and the development of demand balancing are the solutions. For that reason, instead of selling products or services separately, companies bundle them into the combinations of products and services that are more valuable because they serve the customers from the customers' perspective. The key to optimize sales and marketing effectiveness is customer relationship management (CRM).
Sales and marketing optimization is about building trusted relationships. Purchases of complex products, such as holiday packages, will increasingly be made by groups of decision makers, not by individual purchasers. More and more research is done via the Internet. The customers are more informed about the products,......

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Title: Marketing
Approximate Word Count: 1813
Approximate Pages: 8 (250 words per double-spaced page)

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