Marketing Assignment #1 November 9, 2007

Thoughtworks Positioning Statement and Analysis

Our Position: Thoughtworks is your system integration partner for innovative solutions and on-time delivery.

Target Audience: IT managers/CIOs/ technical decision makers of Type A enterprises – larger companies who can take risks and are pioneers in advanced technology and innovation. In addition, inclusively IT managers/CIOs/technical decision makers of smaller enterprises (Types B and C) who see that we can handle the larger deals.

Thoughtworks wants to contract more large-scale projects, because in their current situation key analysts are often tied up in smaller projects for long periods of time.

This target audience is specified in Part A of the Thoughtworks text; however, John Guerriere, VP of Marketing, was expecting a direct correlation between Type A enterprises and an appreciation of agile......

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Title: Thoughtworks
Approximate Word Count: 894
Approximate Pages: 4 (250 words per double-spaced page)

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