Table of Contents

ABSTRACT 4
INTRODUCTION 5
THE CHOSEN FIRM: HEWLETT PACKARD 5
DIAGNOSING ENVIRONMENTAL FACTORS USING PEST ANALYSIS 5
ADOPTED MODEL: BURKE LITWIN MODEL 6
EXTERNAL FORCES LIMITING GROWTH 7
a. Cost Savings Using Technology. 7
b. Conventional Design 7
INTERNAL CHALLENGES LIMITING GROWTH 9
a. New Paradigm In Management 9
b. New Underlying Problems 9
c. Knowledge and Data Management 10
MORE THAN MEETS THE EYE: INTER-RELATED PROBLEMS 11
a. Reacting to Competitions 11
b. Unappealing Interface-Designs 11
ENVISAGED SOLUTIONS 12
a. Incorporate Innovativeness In Design And Creativity 12
b. Improvement to Customer Relationships 13
c. Proactive Learning 13
d. Building on Branding 13
PROPOSED IMPLEMENTATION PLAN FOR CHANGE MANAGEMENT 14
Communities of Practice 14
Knowledge management 15
Roles of Communities 15
Rewards and Recognition 16
CONCLUSION 17
APPENDIX A: MNEMONICS OF P.E.S.T ANALYSIS 18
1. Political 18
2. Economic 18
3. Socio-Cultural 18
4.......

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Title: Organizational Behaviour
Approximate Word Count: 5013
Approximate Pages: 21 (250 words per double-spaced page)

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