Porter's Five Forces

• Supplier Power - Weak
o Lots of cell phone providers, therefore companies like Kyocera lower prices to contract with service providers.

• Buyer Power – Strong
o Current cell phone service providers are numerous, which allows for many options for buyers.

• Barriers to Entry – Weak
o There is nothing that will prevent Virgin from competing to an untapped market.

• Threat of Substitutes – Weak
o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service.

• Degree of Rivalry – Strong
o Competitors have brand recognition in the US and have the majority of the market share.

Financial Analysis:
Initially, Virgin may have no great profits since they are trying to be the low cost provider. Although they were profitable in the UK, they have no brand recognition in the US to fall back on. Based data, Virgin......

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Title: Virgin Mobile
Approximate Word Count: 959
Approximate Pages: 4 (250 words per double-spaced page)

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