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Abstract
Previous studies have suggested that the eggs were associated with high cholesterol levels, which contributed to heart disease, although this now has been proven to be false. The communication of the cholesterol information is one major reason for the continuing decline in US per capita egg consumption; from 402 in 1945 to 259 in 2003. Results show that cholesterol information is a deterrent in decisions about consumers' decisions to consume eggs and how much to consume, however, there are also significant demographic variables including income, region, age, education, race/ethnicity, occupation, and education. So, what can we do to make consumers aware of the facts and improve the egg consumption?


History and Relevant Facts
From 1945 to 1997 the per capita egg consumption dropped from 402 to 236, which is almost half of the consumption. The declining egg consumption was due to many variables such as changes in lifestyle (i.e. less time to prepare breakfast) and...

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Title: American Egg Board
Approximate word count: 4098
Approximate pages: 17 (250 words per double-spaced page)

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