Introduction
Hardly any industry today is as much changing as the fashion industry. New collections, new styles and trends emerge faster than ever before. Brands that are "in" today can be "out" tomorrow and vice versa. In addition, consumer behavior in the fashion industry changed significantly over the last two decades mixing and mingling fashion segments into individual styles that combine both high and low-end fashion items.

In order to keep up with the pace of the industry, players have to define and create ever innovative means to distribute their merchandise – this applies for budgeters like C&A as well as for luxury brands like Gucci or Prada.
This paper aims to assess those emerging forms of distribution channels by outlining the prevailing formats and exhibiting examples of such innovations by the means of a mini case study for each respective innovative distribution channel.

Characteristics of the Fashion Industry
What Is Fashion?
"Fashion is a form of......

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Title: Fashion Industry Channels
Approximate Word Count: 751
Approximate Pages: 4 (250 words per double-spaced page)

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