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History of Virgin

Virgin Trains was born on 29th of November 1996 when it was awarded the Cross Country franchise following the privatisation of British Rail, the franchise will last until April 2012. Along with the Cross Country line, Virgin also won the West Coast franchise and took control on the 9th of March 1997, this franchise will end in March 2012. The West Coast line was the last but one of the franchises to be handed over to the private sector, all of which had been completed in less than three-and-a-half years after the Railways Act had been passed.

Virgin Trains’ own definition of the company is on its website, www.virgintrains.co.uk. They describe the company as ‘A truly national network, Virgin Trains covers vast areas of Britain.’


Structure of the Company

Virgin Trains is owned and run by Virgin Management and Stagecoach Plc. The Virgin Management team are the majority shareholders and own 51% of the company as opposed to Stagecoach which owns 49%....

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Title: Virgin Trains SWOT
Approximate word count: 1365
Approximate pages: 6 (250 words per double-spaced page)

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1. Virgin Trains Swot
   

   Virgin Trains SWOT. History of Virgin Virgin Trains was born on 29th of November
   1996 when it was awarded the Cross Country franchise ...

2. Airline Industry
   

   ... The strengths and weaknesses portion of SWOT refers to ... substitute products such as
   high speed trains can provide ... the chairman of the UK’s Virgin Atlantic’s ...

3. Ryan Air
   

   ... Bullet trains are the only closest competitor which can reach ... Through use of a SWOT
   analysis, we have identified the ... 8 BMI 33 4.2 29 4.2 10 Virgin Atlantic 30 ...

4. Eu Airline Industry
   

   ... forces) 4. Marketing Mix 5. SWOT Analysis 5.1 ... the increased comfort and flexibility
   of trains or cars ... Virgin Express, Hapag Lloyd Express, Germanwings and Air ...

5. Boeing Company
   

   ... British Airways, Qantas, Lufthansa and Virgin Atlantic are ... Table 1: Boeing’s SWOT
   analysis summary ... irreplaceable competitive advantage over trains and vehicles ...