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Twenty-five years have gone by since Jake Burton, Carpenter, started making
snowboards. His company today is the most successful and largest manufacturer in the
world for snowboarding. A key success to Burton Snowboards was pushing to make
snowboarding a sport.
The idea came from building a better Snurfer, "the first snowboard, originally
made by Sherman Poppen in 1965, where he nailed two skis together for his children to
slide downhill sideways on" (Snowboard). Sport, not the Burton company was Jake's
main focus when he first started out in the 70s. He worked with ski areas to get the new
sport going and onto the mountains. He succeeded in the early 80s by convincing
Stratton Mountain to give it a shot.
"I was talking to all these successful entrepreneurs and realized that it's not impossible to get a business going," recalls Jake (Morrison). Friends were turning friends into snowboarding and sales doubled every season. Skaters, surfers, and......
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Title: Burton History
Approximate Word Count: 582
Approximate Pages: 3 (250 words per double-spaced page)
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