Strengths
1. Apple's current success is due to many reasons. Firstly, it is a well-established brand ("Apple Computer: "Logo"", 2005, para. 1) and has a committed, loyal and fanatical base of customers due to its commitment to satisfy its loyal customers by coming up with new products. Some of these customers even queue up in bad weather to purchase a new product on the day of its release.

2. Secondly, Apple has not only been able to attract new customers but retains them with stylish designs and state of the art products like the iPod. Through its strong heritage of design excellence coupled with beautiful packaging and backed by brilliant product promotions and marketing, Apple has built very good and easy-to-use user interfaces, as well as well designed "cool" products to own, resulting in the Apple brand being imprinted in people's minds as one of the most established and healthy IT brands worldwide.

3. Thirdly, as the Apple brand is well established and wildly popular,......

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Title: Apple Swot
Approximate Word Count: 737
Approximate Pages: 3 (250 words per double-spaced page)

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