Problem Solution: Riordan Manufacturing
Riordan Manufacturing is a global plastics producer employing 550 people with projected annual earning of $46 million. Production is divided among three plants in Albany, Georgia, Pontiac, Michigan, and Hangzhou, China. Research and Development is conducted at corporate headquarters in San Jose, California. The company's major customers are automotive parts manufactures, aircraft manufactures, the Department of Defense, beverage makers an bottlers, and appliance manufactures.
Declining sales and uneven profits over the past two years has forced the company to change it sales processes and prompted them to adopt a customer - relationship management system. Customers are now serviced primarily by sales teams rather than single salespeople. Teams include a salesperson, product engineering specialist and customer service rep. The idea is that a team approach will improve sales.
Riordan has a diverse employee make-up and recognizes the......

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Title: Riordan Manufacturing
Approximate Word Count: 4411
Approximate Pages: 18 (250 words per double-spaced page)

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