Silicon Arts Inc.,
Analysis of Dig-Image and W-Comm projects
MBA 540
December 4, 2007
University of Phoenix Online

Silicon Arts Inc. Analysis of Dig-image and W-Comm projects
Silicon Arts Inc. (SAI) is a manufacture of digital imaging Integrated Circuits (IC) that are used in digital cameras, DVD players, computers, medical and scientific instrumentation. The major sales are in North America but the company has presence in Europe and South East Asia. SAI grew rapidly in the first years due to the semiconductor industry boom. As the industry began to slow down, SAI watched their revenues fall by 40%. SAI survived the decrease in revenues by cutting costs and freezing capital expenses. Wisely, SAI continued its research and development efforts and developed the IC 1032 – a specialized chip used in data embedded mobile phones (University of Phoenix, 2007).
Hal Eichner, SAI Chairman, has a two point agenda for the company; increase market share, and keep pace with......

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Title: Silicon Arts Inc
Approximate Word Count: 1473
Approximate Pages: 6 (250 words per double-spaced page)

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