307 – The Application of Marketing
PART A – The Tools of Marketing
Task Two
Using examples, describe the FOUR stages of the product Life Cycle. What are the main problems facing any product in the maturity stage, and how can they be addressed?

Introduction Stage
When the product is introduced, sales will be low until customers become aware of the product and its benefits such as Microsoft Windows 95. Microsoft announces their product before it is introduced, but such announcements also alert competitors and removes the element of surprise. During the introduction stage, the primary goal is to establish a market and build primary demand for the product class. The following are some of the marketing mix implications of the introduction stage:
Product - one or few products, relatively undifferentiated
Price - Generally high. In some cases a penetration pricing strategy is used and introductory prices are set low to gain market share rapidly.
Distribution - Distribution is......

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Title: International Marketing Mixes
Approximate Word Count: 607
Approximate Pages: 3 (250 words per double-spaced page)

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