BallTrak is a revolutionary golf ball finder. Using RFID technology, BallTrak helps golfers locate their lost golf balls, making the game of golf more enjoyable for golf enthusiasts. BallTrak enables golfer to save:
v Time
v Money
v Strokes
We have completed extensive consumer research to identify a clear need in the marketplace for this "new to the world" product. Golfers—particularly players who average a score of over 100 and consider themselves Social Golfers or Golf Lovers—showed a significantly high (22% and 19% respectively) purchase intent. Our innovative marketing strategy targets the golfers in a fairly inexpensive way to encourage trial—through our extensive BallTrak Road Show.
We expect to achieve profitability in year two. In advance of then, we intend to focus year one on development and testing and year two on a soft launch of this new product, which will entail road shows to public golf courses nationwide and accompanying sales opportunities to targeted......

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Title: Golf Ball Locator
Approximate Word Count: 260
Approximate Pages: 2 (250 words per double-spaced page)

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