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Introduction to Consumer Behaviour and Marketing Strategy

Most successful companies have adopted the basic philosophy of the marketing concept: "satisfy your consumer needs and wants to make profits". To do so, one must understand his customer, and his attitude should be reflected by the whole organisational set up of the company. Sophisticated consumer behaviour research is a prerequisite of such comportment.

What is consumer behaviour?

= thoughts and feelings people experience and the actions they perform in consumption processes. It also includes all the things in the environment that influence these thoughts, feelings, and actions  consumer behaviour is therefore dynamic, involves interaction, and involves exchanges:

• Consumer Behaviour is dynamic…
…because thinking, feelings and actions of consumers are constantly changing (e.g. think of effect of the internet on information searching behaviour)  consumer research must keep up with this...

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Title: Introduction To Consumer Behaviour And Marketing Strategy
Approximate word count: 302
Approximate pages: 2 (250 words per double-spaced page)

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