Executive Summary:

One of the major challenges faced by strategic planners in multinational organizations is to identify and assess different types of risks involved in the rapidly growing and changing global markets. The diverse and dynamic global environment includes a myriad of risks that need to be identified, and assessed to ensure survival and success. Management of risks embedded in the global business environment is a critical part of strategic planning and management process. "Failure to correctly identify and assess risks may result in market blunders, policy disasters, and or organizational crisis. It is essential for success to identify, assess and adapt their strategies to the environment'' (Stoffels, 1982).
Managing an international business is different from managing a domestic business for at least four reasons: (i) countries are different, (ii) the range of problems confronted by a manager in an international business is wider and the problems themselves more......

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Title: International Business
Approximate Word Count: 2392
Approximate Pages: 10 (250 words per double-spaced page)

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